Where Do You Place Your Display Ads?

According to the latest numbers from market-research outfit comScore, Facebook is leading the pack with their share of display ads at 23%. This is mostly because search engines like Google and Yahoo rely more on text-only advertising, than display ads. This is in stark contrast to Facebook, where display ads are much more common, appearing … Continue reading

Instant Search Results with Google Instant!

Google Instant is a relatively new feature to Google that allows searchers to find relevant results as keywords are typed. It has business owners everywhere wondering what the impact will be on their SEO and SEM strategies. The biggest impact will be made on the “long tail” or on the businesses that fall much farther … Continue reading

Advertising Tips to Live by for Your Small Business

Advertising is a crucial part of marketing your small business. It helps customers learn about your product or service, and if done correctly, it should help customers recall that product or service when they need it. Here are some tips to keep in mind when constructing an ad campaign for your small business: Make it … Continue reading

Website Content Automation

Do you ever get tired of generating content and think of using an automation tool? Using an automation tool to generate content for your website on an on-going basis may seem like an efficient and smart idea but the truth is, it really isn’t! For starters, automation tools aren’t able to detect the quality of … Continue reading

Conversion Optimization

Everyone knows that because of the way the internet is designed and utilized, businesses tend to lose nearly fifty percent of the visitors to their website on the first page. How can small businesses take action against this dismal conversion rate? The answer is quite simple – have a well designed website! The design of … Continue reading

Are search engines too dependent on Key‘words’?

We’ve all seen the ads for Bing – “the decision engine” on TV, but does it really deliver what it promises? From my experience: no, sadly it does not. Many of the same results can be found on Google, Yahoo, or even Ask.com, usually ranked in a similar order, though there can be some discrepancies. … Continue reading

At a loss for Keywords/Phrases?

Trying to decide on the optimal keywords to use for website SEO can often be daunting and painstaking. The latest tool provided by Google may just be what you need to trigger keywords/phrases that would be most suitable for use on your website or any other searchable sites. Google’s Wonder Wheel mind maps the search … Continue reading

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