Where Do You Place Your Display Ads?

According to the latest numbers from market-research outfit comScore, Facebook is leading the pack with their share of display ads at 23%. This is mostly because search engines like Google and Yahoo rely more on text-only advertising, than display ads. This is in stark contrast to Facebook, where display ads are much more common, appearing on the side of every page.

This domination of the display ad market has increased Facebook’s market share by 13.9% since the third quarter last year.

So if you want to get your display ads out there, the best place to do so is Facebook. On the other hand, if your business is more heavily reliant on text-only advertising, don’t use Facebook and stick to Google or Yahoo to get the word out there!


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