Instant Search Results with Google Instant!

Google Instant is a relatively new feature to Google that allows searchers to find relevant results as keywords are typed. It has business owners everywhere wondering what the impact will be on their SEO and SEM strategies.

The biggest impact will be made on the “long tail” or on the businesses that fall much farther down on the search list. Having the results change the instant you type more words in allows for more choices along the way, and once a searcher finds a website they’re looking for, or an ad they find interesting, they’ll stop typing and click it. This eliminates a large amount of scrolling down the pages, as the most relevant link shows up instantly at the top of the page and is continually changing.

To learn more about the Google Instant search, and what it means for your business, read the Official Google Blog: http://googleblog.blogspot.com/2010/11/beyond-instant-results-instant-previews.html

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